A tracking template lets you put additional information in the URL to identify the source of an individual ad click. For example, you can add URL parameters that will tell you which campaign and ad group …

With Upgraded URLs, this tracking information will move from the destination URL to the new field called “ Tracking template.” To optimize performance, we recommend using the {unescapedlpurl} macro in …

A tracking template at the ad group, campaign, or account level applies to all of the ads in the corresponding ad group, campaign, or account. If you define multiple tracking templates at different …

Set up or edit a tracking template with ValueTrack parameters at the keywords level Set up or edit a tracking template with ValueTrack parameters at the Dynamic ad targets level Tip: Avoid spaces in …

A tracking template created at the ad group, campaign, or account level applies to all of the ads in the corresponding ad group, campaign, or account. If you define multiple tracking templates at different …

Only edit tracking templates you create. Don't edit the Search Ads 360 tracking URL if it appears in a tracking template. Instead, completely remove the Search Ads 360 tracking URL so Search Ads 360 …

Tracking parameters pass information about the click for your account, campaign, or ad group in the tracking template. There are two types of tracking parameters: Custom parameters represent an …

Create custom parameters for advanced tracking Custom parameters are an advanced type of URL parameter that you can add to your ad’s landing page URLs. Unlike ValueTrack parameters, you can …

A tracking template at the ad group, campaign, or account level applies to all of the ads in the corresponding ad group, campaign, or account. If you define multiple tracking templates at different …

We recommend that you use the {unescapedlpurl} ValueTrack parameter in your tracking template. ValueTrack parameters work with third-party tracking software and Google Analytics to help you fine …