The Houston Chronicle’s Kirk Bohls claimed in May that Texas is planning to spend between $35 million and $40 million on ...

Once the season starts, no one will care how money is raised or how much athletes are getting paid...The bottom line will be ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Utah, projected to win the conference, finished 13th. Oklahoma State, picked third, finished last. Arizona State, slotted for ...

According to the New York Post, the Globetrotters used the Olympian’s NIL without her permission for hoodies and sweats ...

The Arizona Wildcats' portion of Big 12 Media Days isn't until Wednesday. In addition to head coach Brent Brennan, Arizona is ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

Texas Tech football is projected to continue their current recruiting tear after landing five-star offensive lineman Felix ...

Baylor will take part in the first day of Big 12 Media Days on Tuesday at The Star in Frisco. Here are five burning questions ...

When NIL and Revenue Sharing entered College Football the overwhelming opinion was that this would only allow the rich to get ...

Felix Ojo, a Mansfield, Texas native, has chosen the Texas Tech Red Raiders in his college decision. Ojo is the No. 2-ranked offensive tackle and No. 7-ranked player overall, reminding Texas to not ...