Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Dive Brief: JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a ...

Dive Insight: Coke is appealing to “Star Wars” diehards with a campaign that features ample references to the long-running space opera, collectible products and an element of personalization through ...

Dive Brief: Cannes Lions has withdrawn the Creative Data Lions Grand Prix winner, “Efficient Way to Pay” for Consul, after consultation with entrant agency DM9, per an announcement from the awards ...

Dive Brief: Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. Uniting the two companies, which ...

Dive Insight: Blue Moon is embracing humor for its first celebrity partnership. Jost, who has served as a weekend co-anchor on “Saturday Night Live” since 2014, not only provides a recognizable face, ...