Volkswagen Group is restructuring its India operations, hiring external experts and experiencing nearly 10 senior executive ...

Despite massive hype, generative AI faces an uncertain financial future. High operating costs, mounting copyright lawsuits, ...

Google Cloud is significantly expanding its sovereign cloud capabilities in India, offering air-gapped solutions like GDCH ...

Moët Hennessy India appointed Siddharth Suri as its new managing director. This move aims to accelerate growth in India's ...

Monks India has appointed Niranjan Singh as its new head of media, effective immediately. With over 18 years of experience, ...

Anusha Shetty, Chairperson and CEO of Grey India and AutumnGrey, shares insights that shaped Tanishq’s ‘Her Choice’ campaign.

Winning over in-market customers is a challenge in itself, but nudging the fence-sitters requires sharper precision. Hyper-personalisation, micro-segmentation, and purpose-led messaging are emerging ...

With performance marketing soaking up a significant portion of budgets, cracks are beginning to show. Rising acquisition ...

At ET MarTech+ Summit 2025, Infobip’s Pravesh Khokhar spotlighted the challenge of fragmented marketing tools undermining ...

Marketing: The advertising industry grapples with a 'Crisis of the Cult Ad' as media fragmentation and content overload ...

The concept of brand equity, recognizing brands as strategic assets, emerged in the late 1980s, revolutionizing marketing.

This exclusive dialogue with Arunima Yadav, VP and head of marketing for bath and tiles business at Hindware, delves into the ...