Pop Mart founder and CEO Wang Ning became one of the 10 richest billionaires in China by net worth riding on the Labubu mania ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

In an industry that thrives on constant reinvention, a mischievous, elvish toy called Labubu is quickly becoming fashion’s ...

Olympic gymnast Simone Biles to Inter Milan player Marcus Thuram, here are the famous athletes who like to collect Labubu dolls.