These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel has released a new doll honoring prima ballerina Maria Tallchief. 2News Oklahoma's Isabel Flores spoke to Tallchief's ...