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Company behind Nutella is buying the maker of Froot Loops

Ferrero to buy Froot Loops maker WK Kellogg in $3.1 billion deal

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of Froot Loops and other classic American cereals, in a $3.1 billion deal, according to a press release issued Thursday.

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· 4d · on MSN

It’s official: The company behind Nutella is buying the maker of Froot Loops

· 5d · on MSN

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

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Cereal sales declined for decades before Kellogg’s sale to Italian company

Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...

4d

Italy's Ferrero to buy Kellogg for $3.1 billion, but regional HQ to stay in Battle Creek

The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" ...

12d

Khloé Kardashian Says Cereal 'Tastes So Much Better at Night' — and Reveals the Nostalgic Brand She Wants to 'Vibe with' Again

I want cereal at night, no one’s around me, and I’m, like, watching a TV show," the reality star said on her podcast. "And I ...

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