Nielsen Total Audience offers solid measurements from Digital Ad Ratings, Total Ad Ratings, Digital Content Ratings and Total Content Ratings. Digital Ad Ratings is a solution to define a unique ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.