Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

How long is too long when it comes to a movie? Well, the average feature film is between 90 and 120 minutes, but not all ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

A focus on relevance comes as consumers are increasingly fatigued by a constant barrage of information meant to provoke them.

Nostalgia is in many ways a shoddy parlor trick, a cheap form of time travel that generally serves to mythologize one’s own ...

When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.

London, England / Syndication Cloud / July 07, 2025 / AmpiFire Key Takeaways: Content marketing produces 3x more leads per ...