Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Microsoft Gaming CEO Phil Spencer discusses the future of Xbox, explaining why players haven't seen an upgraded Xbox Series X ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Xbox's Phil Spencer isn't sold on making a mid-generation "pro" version of the Xbox Series X. Speaking with Rolling Stone, he ...

We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, ...