Digital marketing isn’t just a buzzword; it’s a genuine revenue driver. Did you know that businesses using digital marketing ...

In this article, you'll learn about the history of marketing, exploring the pivotal moments and revolutionary ideas that ...

Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.

Marketing professionals on LinkedIn share their take on the themes and trends defining 2024's festive campaigns.

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, joins the podcast this week to talk through this year’s election results.

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

The Addition of Top Creative Talent Advances Bluewater’s Vision of Empowering Content and Campaign Creation through ...

Major brands like Coca-Cola, Unilever and Procter & Gamble have shifted from a single agency of record to a flexible model ...

Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to ...

Some campaigns turned modest budgets into major wins, while others missed the mark. Here’s a look at the biggest winners and ...

According to Advertising Media Spend Report – H1 2024, while digital advertising is on the rise globally ... Ad media spend ...