This product is said to be part of Apple's strategy to advance in the smart home arena, where it has traditionally lagged behind Google and Amazon. Bloomberg reports that CEO Tim Cook has prioritized the development of this display as part of a broader push to strengthen Apple's presence in smart home technology.

Bloomberg's Mark Gurman reports that Apple is working on a wall-mounted touchscreen to serve as a smart home command center.

Apple is preparing to launch a new smart home device that is designed to control various applications and complete tasks on its own through AI.