In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of ...

In a strategic merger that underscores the growing influence of media conglomerates in India, Reliance Industries and Walt ...

Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

Access limited free articles a month after free, fast registration.

A veteran of the advertising industry recently told Vanaja Pillai, head of DEI at DDB Mudra Group and president of 22feet Tribal Worldwide, something surprising yet reflective of the industry's ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.