This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.

Over three weeks studied, a majority of posts on current events or civic issues (55%) by news influencers were about ...

We looked at the experiences and attitudes of the 21% of U.S. adults who regularly get news from news influencers on social ...

News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political ...

Far more of the site's news influencers explicitly identify with the political right than left, and two-thirds are men.

YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the ...

Our researchers cast a wide net across the most popular social media sites to form an inclusive list of influencers who ...

News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much ...

News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.

Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.