How long is too long when it comes to a movie? Well, the average feature film is between 90 and 120 minutes, but not all ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

If the Television Critics Association press tour of 2014, wrapping up Tuesday and Wednesday with presentations from PBS, has had a catchphrase, it's "audience measurement." Critics heard an ...

To assess the current and future of audience measurement in an increasingly complicated marketplace, we asked the management team at Comscore a few questions. Below are the responses from Bill ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Significant changes in the audience measurement ecosystem is coming. To assess what those changes will be, I reached out to a handful of executives at companies that are a part of the NBCU RFP to ...

ViacomCBS hopes to use VideoAmp to provide new kinds of audience measurement to advertisers as the industry scrutinizes Nielsen ...

Transparency in audience measurement and ad sale pricing and has grown over time. But The need for greater transparency around the cacophony of growing advanced TV offerings is glaring, writes John ...

IRVING, Texas —Amid widespread industry frustration with the state of cross-platform audience measurement, Nexstar Media Group has announced that it is searching for a “next-generation audience ...

Identity, and how it is managed, presents special challenges for audience targeting and especially measurement of campaign performance in an evolving identity resolution environment.

So how many people really watched the Super Bowl? The National Football League would, again, like you to know it’s a lot more than initially reported. The official audience number released by ...