How long is too long when it comes to a movie? Well, the average feature film is between 90 and 120 minutes, but not all ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Information & Broadcasting Ministry proposes amendments to TV rating guidelines in India, seeking stakeholder feedback for ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Netflix is the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM.

Comscore expands YouTube audience measurement for Connected TV in Canada, France, Spain, and Malaysia, enhancing insights for advertisers.