Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

Transitioning into gray hair is a big step that many people dread. This is largely due to societal stigma about what's deemed ...

A senior Iranian official has reportedly warned that US president Donald Trump could be hit with a drone strike while ...

The proposed changes also include amending Clause 1.4 to prevent rating agencies from offering consultancy or advisory ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Investment and media industries quickly "taught" us all to focus our attention on stock prices and short-term gains and ...

When it comes to engaging fans and bringing them closer to players and into the games, sports leagues like the NBA have more touchpoints than ever. But as fan engagement is distributed over more and ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...