Toy giant Mattel is now grappling with just that kind of jaw-dropping misstep, after packaging for new dolls inspired by the ...

While it may be daunting to take on industry giants as a newcomer, the right marketing strategies can help a new business ...

2 years after introducing ad subscriptions, Netflix has 70 million users of this tariff. That's almost a quarter of all users. New customers often choose ads. In the last six months, this figure ...

Credit card companies i.e., banks usually offer bonuses (such as cash back, airline miles, or points) when users spend a ...

Guest Motor Group is pleased to announce the appointment of Emma Brown-Short as Marketing Manager at its West Bromwich ...

I would share an experience where I received valuable customer feedback on my advertising during our company’s marketing campaign for a new legal service. We conducted thorough market research and ...

While teams are sure to reap a number of benefits from these new technologies, they also face a number of challenges.

Now Brands Can Transform Their Ad Spend With Purpose-Driven Marketing To Connect With Customers Who Share Same ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger ...

IF YOU already own a business or are thinking of starting one, you’ll understand how important it is to find and retain new ... advertising that builds trust with brands and their customers.

The new Snapchat form also integrates with several CRM platforms, like Zapier, as well as with Google Sheets in November as a lower-cost option for smaller businesses. Previously, lead reports would ...