Cooper Flagg strolled into UNLV’s Thomas and Mack Center at 4:17 p.m., wearing Dallas Mavericks gear, bright white New Balance shoes, and an emotionless look on his face as he passed

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New Balance is selling "Flagg Day" T-shirts, and let's just say they're on sale for an unbelievable price.

Mavericks NBA Summer League game, which marked the NBA debut of #1 pick Cooper Flagg, averaged 955,000 viewers on ESPN — marking the fourth-largest Summer League audience ever on

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

The No. 1 pick in last month’s draft scores 10 points in 32 minutes and blocks a shot that leads to the game-winning 3-pointer as Dallas edges the Lakers, 87-85. Cole Swider has 22 points and 10

The other thing that matters: neither the Mavericks nor Cooper Flagg sounded concerned about his debut. Summer League performances rarely foreshadow NBA excellence or failure. But one important

Flagg has gone from sitting on a bucket for hours at a time harvesting peas to finding a place in the NBA as the No. 1 draft pick.