Across the board, 2024 was a record year for women's sports. The WNBA saw record audiences. In college basketball, the women's March Madness tournament outdrew the men's. The NWSL was no exception.
Like the NWSL, the WNBPA has been experiencing a boom in interest. Nevertheless, monetizing that interest is complicated. Most importantly, the WNBA and its clubs are substantially owned and ...