8 creative campaigns to know about today
Among today’s creative highlights, Yung Gravy pitches whiskey (not gravy) for Thanksgiving; JD Sports rethinks family in an ...
Chicago Tribune criticizes Oprah for $1 million Harris campaign payment to company
The Chicago Tribune, the hometown newspaper of Oprah Winfrey, has criticized her for allowing her company to accept a $1 million payment from the Kamala Harris presidential campaign. The ...
Impacts20h
Advertising Concept Testing: The Key to Developing Effective Ad Campaigns
For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...
Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting Purchases
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...
The Financial Express1d
Indriya’s Shantiswarup Panda on redefining fine jewellery with tradition, innovation, and a hyper-local strategy
In a recent conversation with BrandWagon Online, Shantiswarup Panda, CEO, Indriya, discusses how the brand is positioning ...
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand's Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
Measuring Cross-Platform Ad Effectiveness Using A Single-Source
By using automated content recognition, Beatgrid can measure cross-platfrom ad exposure by individual as well as the ...
martech2d
How autonomous AI pipelines will transform marketing campaigns
AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...
Campaign Asia3d
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
Oxford Mail3d
Cycle lane in Oxford a step closer after 10-year campaign
Cyclist John Howes was killed on the dangerous road in 2019 (Image: Oxford Mail) Cyclists, and many others who would like to cycle but are too scared, have campaigned for more than 10 years for a ...
gritdaily3d
Strategies for Successful Cross-Channel Advertising: 9 Tips from Advertising Leaders
Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...
Direct Marketing News3d
How to Improve Advertising With Customer Feedback: 21 Real Examples
A while back, we were running a video campaign on YouTube for a niche audience ... templates could specifically benefit her niche in interior design. Taking this to heart, we revamped our advertising ...