With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

The word “ube” (pronounced oo-bay) seems ubiquitous nowadays. At Trader Joe’s, you’ve probably seen items like Ube Mochi Pancake & Waffle Mix and Ube Ice Cream. In some restaurants and pastry shops ...

Ube cookies are soft, chewy and filled generously with ube jam. White chocolate chips are studded throughout the cookies with ...

Let's talk about ube. The purple yam, which is pronounced (oo-beh), has been lazily dubbed as just another hipster trend or Instagram darling that you will soon be sick of — but those headlines are ...

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As Ria Barbosa was getting ready to open a restaurant in Hawai‘i, she was excited to cook with a whole new world of fresh tropical fruits and vegetables — but she didn’t realize just how familiar some ...

Ube isn’t exactly the newest food trend anymore, but it’s getting more popular by the year. Ube is the iconic purple yam from the Philippines, not to be confused with the taro flavor seen in bubble ...

Native to the Philippines, ube (Tagalog for tuber and pronounced OO-beh) is a purple yam that has played a central role in local food culture for more than four centuries, and has been gaining ...

I'm going to let you in on a little secret. That lovely purple ice cream you see just above isn't black raspberry flavored. It's made of a vegetable called ube (pronounced "ooh-bae"). And no, this isn ...

How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...