The company is setting a trend for others to follow, and many are already taking note of its aggressive buying strategy.

Key Takeaways MicroStrategy purchased another $4.6 billion worth of bitcoin last week.The company's total bitcoin holdings are now worth roughly $30 billion.MicroStrategy sold around 13.6 million shares to fund the most recent bitcoin purchase.

MicroStrategy Inc. shares were up 10% after the software company and cryptocurrency play purchased $4.6 billion of bitcoin. In an SEC filing Monday, MicroStrategy said that it acquired approximately 51,780 bitcoins for approximately $4.6 billion in cash, at an average price of approximately $88,627 per bitcoin, inclusive of fees and expenses.