MLB All-Star Week is headed to Atlanta this weekend, and a super-limited Nike sneaker will drop among the festivities to ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

Away from Boulder and out of the public eye for much of the offseason, Coach Prime was as charismatic as ever at Big 12 Media ...

The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the ...

Deion Sanders teamed up with Nike once again to release a special new sneaker. Sanders gave fans on Friday a first look at the “Braves” Nike Air DT Proto ‘92.

College made Shedeur Sanders a millionaire, but his father Deion isn’t a huge fan of emerging athletes earning so much money.

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the ...

Deion Sanders/Nike. Deion Sanders turns heads with Nike announcement. Coach Prime is honoring his mother with a one-of-a-kind gift. Author: Jason C. Jones. May 6, 2025 8:29 AM EDT ...

Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes.