MLB All-Star Week is headed to Atlanta this weekend, and a super-limited Nike sneaker will drop among the festivities to ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

Away from Boulder and out of the public eye for much of the offseason, Coach Prime was as charismatic as ever at Big 12 Media ...

If we have learned anything about Sanders, it is that his principles are beyond reproach. We can thank his mother, Connie, ...

The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them on the resell market seems to be the only feasible option at the moment.

Deion Sanders had a personal falling-out with Nike years ago but is now working at a college that requires him to wear the shoe company's apparel. Sports newsletter 🏈's best, via 📧 Studio IX ...

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the ...

College made Shedeur Sanders a millionaire, but his father Deion isn’t a huge fan of emerging athletes earning so much money.

In 1993, at Deion Sanders’ athletic peak, Nike created Deion’s signature line appropriated dubbed, “The Nike Air Diamond Turf," as it was both baseball shoe and football shoe.

Deion Sanders, at least while representing CU football, will wear Nike. For now. Included in the five-year contract approved late last month by CU’s Board of Regents and provided to The Denver ...