Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

I've been covering Prime Day sales for years and this is the first time I can remember this type of promotion overlapping with the actual sales event days. And despite some actually incredible deals on things like Apple devices and TVs,

Amazon Prime Day 2025 is live right now, but what are the best Prime Day deals today? Do I need a Prime membership?What we know about Day 1 of the sale. Ed DiPrete made mistakes and paid for them.

During Amazon Prime Day 2025, which ran July 8-11, shoppers spent record amounts and bought record number of items, according to Adobe Analytics.

Amazon Prime Day 2025 is live right now, but what are the best Prime Day deals today? Do I need a Prime membership?What we know about Day 1 of the sale.

Amazon's Prime Day 2025 is off to a rocky start, at least by one account. Momentum Commerce, which manages online sales for 50 brands in a variety of product categories and price points, said its Amazon (AMZN) sales plunged 41% on the opening day,