Note to readers: Soch to Success is a weekly column to enhance critical thinking skills for you to achieve success. Each article is packed with insights, tools, and a roadmap to action. She barged ...

Lego is the master builder of experiential experiences, understanding that physical play has lost none of its importance in the digital era. The toy brand uses experiential marketing for both brand ...

LEGO Education is priming to help teachers in the new school year with initiatives intended to serve learning, whether it takes place in person or remotely. New programs include STEM lessons that ...

From Play-Doh to Barbie, major toy companies have long sought a foothold in the education marketplace by offering branded classroom materials and educational videos teachers can use. But now, one ...

BUSINESS strategist Ken Perlman shares the parallels between building a complex LEGO set with his two daughters and coaching a client through transformational change. As my daughters and I tackled a ...

When alerted that the stickers were missing in a Lego kit, the company responded with swift and effective customer service. The smallest details matter.

If you build your brand’s legacy with the same excitement you get when presented with a simple set of LEGO bricks, you’ll be celebrating success for decades to come. This is all by design, of course.

As a boy, like many lads of my age, I loved Lego – I’d use the red, green, blue, yellow and white bricks that, in those days, came in just a few shapes, to construct houses, ships, cars and stairways ...

As my daughters and I tackled a three-day LEGO project, I realized that what makes these projects so fun and satisfying are the same things that help my clients love leading change in their ...