Meta just launched its first ad-free option for Facebook and Instagram. The update is in response to the European Union’s General Data Protection Regulation, passed in 2018. Subscriptions for the ...

Ty Roush is a breaking news reporter based in New York City. Meta will start charging users in Europe for ad-free subscriptions on Facebook and Instagram starting next month, the company announced ...

The best way to rapidly grow an online audience and keep your brand top of mind is through paid advertising. But when you are on a tight marketing budget and you don't have a lot of room for ...

Users of Facebook and Instagram in the EU -- which has had the option to subscribe and avoid ads since 2023 -- are charged ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Sometimes ads on social media are shockingly relevant. Other times, they’re not even close. The ad might show an item you recently searched for, like an indoor plant trellis. Alternatively, you might ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...