Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search ...

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) ...

Google said it has made significant improvements to the Google Ads advertiser suspensions. Google said it reduced incorrect ...

Lee-Anne Mulholland, Vice President of Regulatory Affairs, stated in a Google blog post: “The remedies trial in the U.S. Department of Justice’s ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google is floating a trial balloon of a service that pairs advertisements with blog feeds. The Mountain View, Calif.-based search company is testing a new variation of its AdSense program for ...

Google ‘s gobbling up another advertising company, the search giant has announced. Google will acquire Teracent, a Silicon Valley startup specializing in “intelligent display advertising.” Yep — that ...

With the option to customize which brands and topics you see or turn off ads personalization entirely With the option to customize which brands and topics you see or turn off ads personalization ...