These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset. Marketing teams with identical AI technology will achieve dramatically different ...

Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help companies streamline processes, reach more customers, and expand their ...

Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization. New research reveals marketing ranks low among the top 100 gen AI use cases.

Every industry is finding and deploying use cases for generative AI, from automating routine workflows to designing entirely new products and services. The beauty industry, traditionally always highly ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

AI tools like ChatGPT are reshaping mortgage marketing, forcing lenders to rethink SEO, brand authority and how they show up as consumers turn to generative search for answers.