Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

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Versium is a data technology company that is designed to enable B2B and B2C marketers to better identify, understand and reach their ideal prospects across multiple digital touch points and marketing ...

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Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad budget ...

Open-source software tools are increasing in popularity because of the multiple advantages they provide including lower upfront software and hardware costs, lower total-cost-of-ownership, lack of ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...