You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Email copywriting is both an art... as well as an ever-evolving science. That's why it's a great idea to give your email know-how a quick refresher every now and again—whether you're a seasoned email ...

Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...

Joanna Wiebe, Founder of CopyHackers, is a writer who knows how to produce results. She’s helped an eCommerce site increase average order value by 20%, produced a 100% open rate for a client’s email ...

In a typical subject line for an e-mail message you have about 45 characters to make an impact, and in a BlackBerry message you only have 15 characters to work with. So, it’s obviously of huge ...

E-mail is for readers. That's why I'm always amazed that developing great copy receives so little attention and so little budget. I've worked with clients who devoted millions of dollars to developing ...

Every time Jenny Rose Spaudo publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails ...

Note: Upon her indictment on federal money laundering charges and her arrest February 8, 2022, Inc. dismissed Heather Morgan as a contributing columnist. As is our practice, we do not unpublish ...