NEW YORK, April 14, 2025 /PRNewswire/ -- Consumer Edge, the global leader in consumer alternative data intelligence, today announced that it has agreed to acquire Earnest Analytics, a pioneer in ...

In explaining a data and analytics operating model, it is helpful to understand the business context. As the consumer experience becomes increasingly digitized, companies have access to massive troves ...

STAMFORD, Conn.--(BUSINESS WIRE)--Retail and consumer packaged goods (CPG) companies are transforming operations and gaining powerful new business tools using AI and advanced analytics, according to a ...

Since 2015 and the rise of e-commerce hyper scalers, we have witnessed a fundamental shift in consumer behavior, one that has dramatically accelerated due to the COVID-19 pandemic, according to a Bain ...

The New York State Board of Regents has signed off on allowing LIM College to offer a master of science degree in “consumer analytics.” The approval comes as fashion retailers and brands step up ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate. The ...

As customer expectations continue to rise and the traditional reactive models of customer service are increasingly proving to be inadequate, the quest for excellence in customer support today has led ...

(IANS) Consumer preferences and habits change very fast, usually driven by digital platforms and emerging technologies. Brands that fail to keep up with the shifts may become obsolete. Consumer ...

NEWTON, Mass.--(BUSINESS WIRE)--U.S. viewers will spend more on streaming video than pay TV for the first time in 2024, according to the latest research from Strategy Analytics. According to the ...