Up until now, Apple has limited promo codes on the App Store to app downloads and hasn’t allowed developers to offer codes for in-app purchases and Newsstand issues. However, as noted by 148apps, EA ...

Talk about a win-win: This site distributes App Store codes to users who want free apps and developers who want feedback (and a potential sales bump) for those apps. Rick Broida is the author of ...

Apple has refreshed its App Store marketing tools for developers today with the ability to create custom assets and links including new QR codes and short links. Apple detailed the news on its ...

The InstantScan service from 1App attempts to provide a solution for marketers hoping to drive app downloads by accessing a cloud-based mobile operating system called OneOS, which turns apps into ...

Android users now have the chance to use Google Play Store promo codes for apps, a feature that since the store’s launch has been noticeable by its absence. The iOS App Store has long offered promo ...

With App Store becoming more and more crowded, building attention for your application has increasingly been difficult, so it's time to get clever. Fifth Ace Productions decided to use some of its 50 ...