These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

Mattel has pulled dolls from the upcoming movie "Wicked" from shelves after social media users noticed a glaring mistake on the packaging. The toy company was selling a range of “Wicked” dolls ...

Mattel has released a new doll honoring prima ballerina Maria Tallchief. 2News Oklahoma's Isabel Flores spoke to Tallchief's ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...