John Lewis spark disappointment and tears as 2024 Christmas advert divides opinion
In a three-star review, Ellie Muir in The Independent wrote: “There are a lot of blink-and-you’ll-miss-it moments that overstuff this fleeting, two-minute-long advert like a Christmas turkey.” Muir adds: “Hit replay enough times, though, and the advert is a touching homage to sisterly bonds.”